ABOUT US

3x3 basketball is the world’s fastest-growing urban sport, now an Olympic discipline blending street culture, elite competition, and global energy into one dynamic game.

London 3x3 is the UK’s first professional men’s 3x3 basketball team. Co-founded by British basketball players Ashley Hamilton and Alice Hamilton, the team is on a mission to educate the UK about 3x3 basketball, elevate the profile and professional performance of 3x3 in the UK, and entertain fans through world-class competition and events. Through these missions, London 3x3 aims to inspire a new generation of athletes and make a lasting cultural impact on the sport. London 3x3 has the recognition of GB Basketball who are fans of the team and supporters of its vision and ambition.

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